Advertisement

Tinder taps comedian Whitney Cummings to launch 'Reactions'

Tinder taps comedian Whitney Cummings to launch 'Reactions'
From TechCrunch - October 4, 2017

Following in the footsteps of Facebook and iMessage, Tinder has today introduced Reactions, letting Tinder users send each other custom animated responses.

These reactions include Hearts, Eye Roll, Round of Applause, Martini Throw, etc. This makes it even easier for Tinder users to casually use the app without actually having to work at the conversation.

In January of last year, Tinder introduced Giphy support and bigger emojis. Reactions seem like a natural extension of that, making the already featherweight Tinder experience even more casual and simplified.

But it seems that Reactions are part of a larger initiative at Tinder, which is meant to give women all the tools they need to deal with douchebags.

Actress and comedian Whitney Cummings is helping Tinder launch Reactions in a video series called The Menprovement Initiative, directed by J.J. Adler.

Advertisement

Continue reading at TechCrunch »