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The NFL partners with Facebook to distribute game highlights and recaps on the social network

The NFL partners with Facebook to distribute game highlights and recaps on the social network
From TechCrunch - September 26, 2017

Facebook and the NFL this morning announced a new multi-year programming deal that will see the sports organization distributing official NFL video, including game recaps and official highlights, to the social network. According to the NFL, the videos and recaps will be from all 256 regular season games, plus the playoffs and the Super Bowl, and will be made available to Facebook users worldwide.

Alongside the footage from the games themselves, the NFLs media division will also distribute content from its production arm NFL Films on Facebooks newly launched Watch platform. Here, users in the U.S. will be able to watch NFL Turning Point, Sound FX and NFL Game Recaps every week.

However, that limitation is due to Facebook Watch being a U.S.-only feature at this time. International users will be able to view the same programming on the Show pages on Facebook, and can view the highlights by following the NFL or any of its 32 Clubs on Facebook, says the NFL.

We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content, said Hans Schroeder, Chief Operating Officer of NFL Media, in a statement. Were excited to bring a compelling set of highlights and shows from the NFL and our Clubs to our fans on Facebook.

The deal comes at a time when the NFL has been expanding its reach across social media. Last season, the NFL had a $10 million deal with Twitter to live stream Thursday Night Football, for example. But Twitter lost the deal to Amazon this year which paid $50 million for the games that are being made available for free to Amazon Prime members.

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