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Looker's latest looks to simplify data integrations

Looker's latest looks to simplify data integrations
From TechCrunch - September 14, 2017

Looker is holding its Join user conference this week, and these affairs often involve a new release to show off to customers. Today, the company released Looker 5, which they say will make it easier for employees to make use of data in their work lives.

Company CEO Frank Bien believes there is a growing group of people, who need quick access to data to do their jobs. At a high level, there is a new class of worker in organizations, people who arent just looking at an end of month of report and silly vanity dashboards. They are people who work in data every day, instrumented workersgrowth hackers, marketing, Dev/Ops, sales operationswho use data to drive every decision they are making, he explained.

He admits that we have been hearing about this data-driven worker for years, and a slew of companies and products have come down the pike that were supposed to solve this problem. While we know the HiPPO approach (highest paid persons opinion) hasnt worked, its been a slog trying to get data in front of the right workers to propel more data-driven decision making inside organizations.

With Looker 5, the company is hoping to make that easier. As companies collect increasing amounts of information, putting it to work becomes an increasing challengeone weve seen Alteryx and Dataiku among others trying to solve. But each company brings their own unique approach to the table. Looker appears to be trying to empower workers to make it simpler to work with the data.

The company began offering tools for faster data integration in Looker 4 with Data Actions, which were like an IFTTT recipe for pulling data from various data sources and making use of APIs to put the data to work in various parts of company.

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