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Clinch raises $3M for personalized video ads

Clinch raises $3M for personalized video ads
From TechCrunch - September 14, 2017

Clinch aims to create video ads personalized for each viewer, and its raised $3 million to bring that technology to the United States.

Its not the only personalized video ad technology on the market, but CEO Oz Etzioni argued, Nobody is doing what were doing. By that, he means that Clinchs ostensible competitors started out in display advertising before moving into video, and are still limited to approaches like personalized overlays on linear videos.

To be clear, Clinch also started out by personalizing display ads, but Etzioni said that was just to gather datathe goal was always to move into video, where he said, What were doing is actually intervening with the linear video. That means its not just a standard video ad with some lightweight personalization on top, but rather literally unlimited versions of an ad that can be tailored based on location, device, interests and more.

Etzioni also noted that Clinch isnt trying to get involved in the buying or selling any ads itself. Instead, its just providing the technology to digital ad companies and agencies, allowing them create personalized ads and optimize campaigns based on which variations are proving most effective.

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