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With more than 6M daily users, Slack opens up cross-organization teams

With more than 6M daily users, Slack opens up cross-organization teams
From TechCrunch - September 12, 2017

Slack today announced a slew of new updates, and also said that the company now has more than 6 million daily active users and has crossed $200 million in annual recurring revenue.

Silicon Valleys favorite enterprise chat app, still seems to be growing quite a bit and continues to roll out the drip-drip-drip of products youd see from a company looking to capture new enterprise users. Today, the company said it is rolling out a new feature that will allow employees to add members from different organizations to teams within Slack, a feature that has been long-requested. Slack lead product manager Sean Rose said this is a feature thats been in the works for a year.

This may seem like a small incremental change, but for a company like Slackmuch like Dropbox, Snap, or Appleneeds to have a lot of caution when it makes any product changes. You could say it follows the law of consolidation of taps: the more taps it takes to get something done, the less likely someone is to use the app. In the case of this, for example, its about making it possible to create a channel that makes it easier to pop in and out for multiple organizations. Thats especially true on mobile, where an increasingly distributed workforce needs an app that has as little friction as possible.

Slack is as much a cultural phenomenon as it is an enterprise product. For example, you might have caught a little homage in the new season of BoJack Horseman that came out last week on Netflix. But its going to need to show it can continue to grow its user base if its going to show the world it can expand beyond the little techno-bubble thats made it have that kind of cultural icon status.

This is definitely a problem weve faced internally in some ways, as it sometimes requires creating a sort of group chat in order to get people communicating rather than opening a direct channel for multiple organizations. So, in that sense, its another abstraction out of a use case that requires a few more steps. Reducing that friction is key for a company that is trying to pride itself on simplicity, as getting those processes to as few taps as possible means more and more people will come to Slack every day to get the job done.

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