Advertisement

Facebook brings its Canvas ad format to Instagram Stories

Facebook brings its Canvas ad format to Instagram Stories
From TechCrunch - September 12, 2017

Instagram is announcing several new features for advertisers today.

The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix.

With the ability to utilize Facebooks fast-loading full screen Canvas format in Instagram Stories, marketers are able to use the creative versatility of Canvas to tell compelling brand and product stories, Instagram writes in a blog post. This seamless extension of the full screen experience allows advertisers to capture the attention of customers with just a single ad.

Advertisement

Continue reading at TechCrunch »