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Darkstore wants to be the 'invisible retailer'

Darkstore wants to be the 'invisible retailer'
From TechCrunch - September 11, 2017

Darkstore, the on-demand fulfillment startup, recently partnered with T-Force Final Mile to expand to 33 additional markets across the nation. This brings Darkstores total list of markets to 40, which includes San Francisco, Los Angeles, Portland, Miami, Atlanta, Boston, Reno and Austin.

T-Force Final Mile is a last-mile delivery company that delivers items for IKEA, Office Depot and Amazon. Thanks to the partnership, Darkstore will be able to use T-Forces 40 warehouses across the country as fulfillment centers.

In order to expand its customer base, Darkstore has also launched a hosted shopping cart, which makes it easy for e-commerce brands to offer on-demand delivery to its customers with just a single line of code.

Darkstores partnership with T-Force and the launch of its hosted shopping cart is part of Darkstores goal to become an invisible retailer,Darkstore founder Lee Hnetinka told me last week.

Darkstore works by exploiting excess capacity in storage facilities, malls and bodegas and enables them to be fulfillment centers with just a smartphone. The idea is that brands without local inventory can store it in a Darkstore and then ship out same-day. Darkstore doesnt charge brands anything to store inventory, but charges 3% per item that leaves Darkstore, with a minimum of $2 and a maximum of $20.

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