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GetAccept raises $1.6M to help companies close sales leads faster

GetAccept raises $1.6M to help companies close sales leads faster
From TechCrunch - September 4, 2017

GetAccept co-founder Mathias Thulin is very familiar with a common problem sales representatives have: they have a great meeting with a potential customer, fire off an email to follow up on that deal and send a thank you note, and then hear nothing back.

With all these leads going dark, Thulin and his co-founder Samir Smajic wanted to dig into the data to figure out what was happening. To do that, they decided to start GetAccept, an e-signature service that helps representatives track their documents and help close those deals. The start-up today said that it has raised $1.6 million in a seed funding round fromAmino Capital and Y Combinator, as well as other angel investors. GetAccept came out of Y Combinator in 2016.

Too many times you had a great meeting that you just said, ah I love this, send me a proposal and I will talk with my manager and get back to you next week, Thulin said. Then, they just go dark. There aremuch more decision-makers involved that they tell you about, and also that its so hard to understand how engaged they actually are. You dont know whats happening after you sent the proposal. Its so easy to ignore your inbox and phone when you try to follow-up with a sales rep.

Internally, GetAccept analyses a sales representatives behavior to see why they are closing on more deals, or vice versa. It looks for cues, like a sales representative including a product demo or the company connecting directly through a chat bot that then connects them directly to another representative. These sales representatives can also leanon retargeting, chasing their leads across platforms in order to build that awareness. Thulin argues that its all these light touches that can help companies close that deal, but often times they just go overlooked.

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