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Pium's smart diffuser wants to design a new user experience for your nose

Pium's smart diffuser wants to design a new user experience for your nose
From TechCrunch - August 30, 2017

When Google Home was unveiled, many people immediately noted the smart speakers striking resemblance to a home fragrance diffuser. Now theres a smart home fragrance diffuser that looks like a smart speaker. Pium, a self-described next-generation smart diffuser, is currently participating in Samsung Electronics Creative Square incubator program. Visitors to IFA 2017 can demo it at Samsungs booth.Pium also recently ran a a successful Kickstarter campaign.

While other diffusers that can be controlled with a mobile app already exist, Piums creators say they see their product as a gateway to a new user interface experience. In fact, the startup is already exploring ways to use its technology in virtual reality platforms, too.

Pium comes in two styles (the Brooklyn, which looks very much like a smart speaker, and the more diffuser-ish Chelsea) and can be voice-operated with actual smart speakers like Google Home and Amazon Echo. It is also compatible with Philips Hue smart lightbulbs and Sonos speakers.

The company was founded by Ryan Kihm, Jay Hwang and Wes Yoon. Before launching Pium, Kihm and Hwang worked on the invention team of a Seoul-based accelerator, helping early-stage startups develop their IP portfolios. While doing research, the two determined that olfaction, or the sense of smell, is set to become the subject of the next big UX technology, Kihm told TechCrunch in an email.

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