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Pre-owned jewelry marketplace TrueFacet now sells brand-new bling

Pre-owned jewelry marketplace TrueFacet now sells brand-new bling
From TechCrunch - August 22, 2017

Since launching in 2014, TrueFacethas emerged as the go-to place for fans of high-end jewelry and watches to find quality pre-owned merchandise for sale online. Now, after establishing itself as a trusted source for some of the most popular jewelry brands, those companies have turned to TrueFacet to help sell their goods directly to consumers.

For customers of TrueFacet, the idea of purchasing pre-owned is often less about getting a good dealafter all, the type of person whos willing to drop a couple of grand on a pre-owned watch or necklace is hardly price-sensitiveand more about the ability to track down styles they like and trust that what theyre buying is the real thing.

In a world where counterfeits are abundant and not always easily recognized, building that kind of consumer trust is paramount. To ensure that all items are authentic, TrueFacets experts vet and certify all products sold on its pre-owned marketplace.

After winning over the trust of the consumer, TrueFacet was also able to win over trust of the brands whose products are being listed. And with that trust, the company was able to convince those brands to leverage its existing platform and customer base as a new online sales channel.

TrueFacets newly launched Brand Boutiquewill operate as a separate business from the companys pre-owned marketplace, but it will allow customers to discover new styles from their favorite brands without having to wait for a previous owner to sell them off.

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