Ding's 'smart enough' doorbell raises $345k+ on Seedrs

Ding's 'smart enough' doorbell raises $345k+ on Seedrs
From TechCrunch - July 31, 2017

Ding, a London-based hardware startup, has raised more than 263,000 (~$345k) via the Seedrs equity crowdfunding platform as it works to get its first producta wi-fi connected doorbellto market this year.

Its the second tranche of crowdfunding the team has taken in, following a Kickstartercampaign that raised $111k inNovember 2016. They are also currently taking pre-orders for their smart doorbell via Indiegogo.

The founders originally specced out their idea for the product, in 2015, in order to enter a Design Council competition, going on to win some fundingwhich they put towards product development, working with an external product dev design office.

In 2016 they were also accepted onto the JLAB accelerator, run by UK retailer John Lewiswhich theyre hoping will stock the device in future (they say they have a letter of intent from the company).

Theres somebody at the door

While apartment buildings typically already have a hardwired intercom system so callers can be talked to and buzzed in without someone needing to go all the way downstairs, Ding is designed for people living in houseswhich are less likely to have anything more high tech than an electric chime to alert a homeowner that someone is at their front door.

The main aim is therefore to save people from having to jump up and run to the door to see who it is every time the doorbell sounds. It also offers a way to customize and control how the doorbell can be used, via a companion app, and Dings team suggests, for example, that AirBnB hosts could make use of it to smooth the check-in process remotely.

The Ding product consists of a Wi-Fi connected button, a physical chime that can be placed within earshot in the home and an app that lets the user talk to the person who is at the door via their smartphone.

The product can also be configured to ring the users phone when someone presses the doorbellin case theyre out of earshot of the chime or not at home or just dont want the chime to sound (e.g. they have a baby sleeping).


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