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Insticator raises $5.2M to help publishers make their stories more interactive

Insticator raises $5.2M to help publishers make their stories more interactive
From TechCrunch - July 13, 2017

Insticator is announcing that it has raised $5.2 million in Series A funding.

The startup allows online publishers to add quizzes, polls and other interactive elements (either created by Insticator or by the publisher themselves) to their stories. They then make money from those widgets by running ads in them, too.

Other startups trying to do something similar include Playbuzz and Qzzr (formerly known as Boombox).

Founder and CEO Zack Dugow said the Insticator widget is designed to strike an important balanceit increases engagement for publishers and serves as a highly visible ad unit without annoying readers by being too visible or aggressive. He also said the widget is highly customizable, so that it looks and feels very native to the site itself.

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