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AdQuick raises $1.1M to bring online tools to outdoor advertising

AdQuick raises $1.1M to bring online tools to outdoor advertising
From TechCrunch - July 14, 2017

AdQuick is looking to make billboard advertising easier and more transparent.

The startup is announcing that it has raised $1.1 million in seed funding fromInitialized Capital (founded by former Y Combinator partners Garry Tan and Alexis Ohanian), VTF Capital (founded by Tony Hsieh of Zappos) and Haystack Ventures.

AdQuick founder Matthew OConnor said he ran into the billboard ad world repeatedly while working at startups, including Instacart. Each time, he found himself perplexed at why its so hard to find and buy outdoor advertising.

He said its a buying process thats still dominated by email, spreadsheets and PowerPoint presentations, and where ad-buyers rarely get a clear sense of what all their options areor whether their campaigns are actually paying off.

Other companies, including ADstruc and AdSemble, have also tried to bring more of the process online, but OConnor argued that even compared to these competitors, AdQuick is taking more of a technology-first approach.

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