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Elton John invests in Qloo, a startup that analyzes your taste

Elton John invests in Qloo, a startup that analyzes your taste
From TechCrunch - July 11, 2017

Qloo, which bills itself as the cultural artificial intelligence data platform, has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John.

Yes, thats the Elton John who co-wrote and performed Tiny Dancer and Candle in the Wind. Hes actually not the first big name to back the New York startupactor Leonardo DiCaprio and Starwood Hotels founder Barry Sternlicht were both investors in the $4.5 million round that Qloo raised last year.

Qloo examines publicly available and open source data to try to understand patterns in consumer taste in categories like music, film, TV, books, podcasts, consumer products, fashion, dining and travel.

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