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Box introduces Box Elements, pre-packaged content services for developers

Box introduces Box Elements, pre-packaged content services for developers
From TechCrunch - July 13, 2017

Box introduced a new type of developer tool today called Box Elements, pre-packaged application pieces designed to deliver Box functionality with a few lines of code.

Eventually there will be three types of Elements: UI, app and services. Today, the company is launching the UI pieces, which include Content Uploader, which lets developers add drag and drop file capability into any application; Content Explorer, which lets developers insert Box file navigation in any application; Content Preview, which lets developers display any of 120 different file types inside an application including interactive video; and Content Picker, which enables developers to insert file picking capability inside an application.

While none of these sound like earth-shattering capabilities, each one would require a fair amount of development time to build from scratch. What Box is offering here is the ability to implement them quickly with little or no content expertise required.

If you think about how developers use Stripe to add payments, Box is trying to achieve the same level of simplicity with content services, according to Jeetu Patel, SVP of platform and chief strategy officer at Box.

We always believed content is similar to payments. It would be counter-productive to think about building an eCommerce site and building a payment stack [from scratch], and it is just as illogical building a content stack, he said.

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