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Facebook really can't decide how much VR should cost

Facebook really can't decide how much VR should cost
From TechCrunch - July 14, 2017

Down, down, down the price of the Oculus Rift goes.

On the heels of a temporary $200 price cut, today Facebooks Oculus has announced that the Rift and Touch will be receiving a permanent $100 price cut, bringing the bundled price of the virtual reality system down to $499 once the summer sale is over. The company has also announced that it will now be bundling the two products in a single package.

Consumers who see VR as too expensive will undoubtedly welcome the news, but to onlookers the move does leave questions about what exactly is happening over at the Facebook-owned virtual reality company.

The move seems to be one focused on moving units at a quicker pace, something that may be being prioritized more heavily as Facebook begins to align its core brand with Oculus through initiatives like its social VR app, Spaces, and takes the entire company under its organizational wing as it did when CEO and co-founder Brendan Iribe stepped down in December to be replaced by Hugo Barra, who took on the new role of VP of VR at Facebook.

This is the second significant price slash in four months for the companys flagship product. As recently as February, Oculus was charging $599 for the Rift and $199 for the Touch controllers.

The problem for high-end VR headset companies like Facebooks Oculus is that they can only do so much to keep the pricing low as would-be consumers are also burdened with the need to purchase expensive desktop PCs to power the headsets, which these days seem to run around $700+.

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