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Optimizely hires Jay Larson as its new CEO

Optimizely hires Jay Larson as its new CEO
From TechCrunch - July 11, 2017

Co-founder Dan Siroker is stepping down as the CEO of Optimizely. Hes handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors.

Optimizely is uniquely positioned to help every company use experimentation to increase the revenue generated by customer facing applications, Larson said in the announcement. Same systems, same cost, more revenue and immediate ROI. This is what we deliver. Were powering the digital revolution.

In a blog post, Siroker wrote that he will remain involved in Optimizely as co-founder and executive chairman, specifically managing the design, engineering and product management team.

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