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Function of Beauty, offering personalized hair care products, secures $9M Series A

Function of Beauty, offering personalized hair care products, secures $9M Series A
From TechCrunch - March 7, 2017

Function of Beauty, the YC-backed company that creates personalized shampoo and conditioner based on #hairgoals, has today announced the close of a new $9.5 million Series A funding round led by GGV Capital. Y Combinator followed on in the round.

Function of Beauty launched back in December of 2015 with a simple mission: create hair products that are built exclusively for a single persons hair.

Most shampoos and conditioners are made with the same basic ingredients, with very little alterations to account for smooth and shiny or extra volume. Despite marketing certain products as specifically designed to solve various hair problems and achieve hair goals, most hair products are pretty much the same.

Thats where Function of Beauty comes in. The company uses a quiz to learn about users hair and what those users want their hair to look like, feel like, smell like, etc. The results of that quiz are then pumped into an algorithm that works out which ingredients, and how much of those ingredients, should be used in shampoo and conditioner for each individual user.

In total, Function of Beautys algorithm offers up to 12 billion custom combinations.

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