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Salesforce Einstein AI can generate models automatically

Salesforce Einstein AI can generate models automatically
From TechCrunch - March 7, 2017

When Salesforce announced its spring release this week, it revealed that its artificial intelligence platform, dubbed Einstein, can build data models automatically, even when customers have customized their products to meet the companysunique requirements.

They called this using artificial intelligence to generate artificial intelligence, and its not something they have talked about before when describing the platforms capabilities.

John Ball, GM of Einstein at Salesforce, said they did this for a coupleof reasons. They wanted to make this process of integrating intelligence as easy as possible for customers, but from a data standpoint, they also knew the more data the customer provides and the more custom data fields provide new signals, the more robust the models that it could generate from that data.

When you are customizing and extending Salesforce, you are doing it for a reason because that models your business process, Ball explained. Einstein can look at the underlying metadata and figure out the schema and relationships to know this is email or a phone number [or whatever it is] and include that in the data set. It may or may not be predictive, [depending on the data type], but you can throw the kitchen sink at it and we figure it out using math, he said.

They take this a step further though. As the intelligence layer generates these automated models, Ball says the underlying software continually tests them and pits them against each other in a competition of sorts. It picks the most robust models and discards the others.

Salesforce has been slowly integrating Einstein since it was first announced last fall, trying to integrate AI into every piece of its vast software platform with varying degrees of success. With todays announcement of the spring release, it appears that it touches just about everything now, at least to some extent.

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