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An NFL player went on Facebook Live from the locker room and nothing good happened

An NFL player went on Facebook Live from the locker room and nothing good happened
From TechCrunch - January 16, 2017

Yesterday after the Steelersupset the Chiefs in an AFC playoff game, Steelers wide receiver Antonio Brown decided to go on Facebook Live from the locker room to celebrate with his fans. And the fansloved ithe went live for 17 minutes and had almost 900,000 views within just a few hours, before the video was deleted.

A player using technology to celebrate directly with his fans in real-time. Great, right? Not so much.

A few things. First, the NFLs social media policy prohibits players from using any form of social media starting90 minutes before the game starts, up until after the post-game press conference end. While no fine has been announced yet, ESPNs Adam Schefternotedthe a league official saidBrown could be fined for the video stream.

Secondly, the NFLs broadcast partners are contractually the only ones allowed to shoot video in the locker room after a gameteams and even the league itself cant even use that footage until 24 hours after the game ends. And while this incident probably isnt big enough for NBC (who broadcasted the game) to complain to the NFL, its definitely a sign of potential issues in the future as livestreaming becomes a more important part of our social media culture.

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